Fresh Communication works with clients across the globe, on projects large and small, delivering not just great campaigns, but great results too.
Take a look at some of our latest case studies…
P@TH – Change management
Fresh partnered with Mondelēz International over an 18-month project to embed a self-service culture and successfully launch Workday to 80,000 colleagues around the globe. COVID required an agile approach, and our consultant was on hand to advise on strategy, as well as delivering the communication plan. Copywriters produced jargon-free content and our studio created an engaging persona-based identity, plus a suite of tools for global roll-out.
EVORA Global – Rebrand
Sustainable Commercial Solutions (SCS) – a leading sustainability consultancy for commercial real estate – approached us for a full rebrand. They wanted to change their name, their logo and their tone of voice, moving from the colours and descriptors traditionally used by the sustainability sector, to a distinct brand personality that embodied all the factors of Environmental Social and Governance (ESG).
Purpose Day 2020 –
We provided creative design on this employee communications campaign, with the ambitious target of mobilising tens of thousands of colleagues behind the company’s Purpose. With COVID, most activities were virtual while still maintaining a feeling of ‘togetherness’ and community, brought to life through engaging collateral. We developed an identity and produced infographics, videos, gifs, digital posters, yammer cards, toolkits and templates.
Amazing People – Employee engagement
We supported our client in delivering this engagement programme focusing on skills development, recognition and wellbeing. We devised the communications strategy, then created a visual identity and collateral that immediately conveyed people-centricity, engaging colleagues across multiple countries and cultures. An engagement score of 76 was recorded in the next employee survey– an increase of three versus benchmark.
User First – Change management
One of our experienced change consultants acted as global lead on User First, a three-year global strategic programme designed to provide colleagues with next generation IT support. The change was successfully implemented, and feedback showed this had enabled better productivity and collaboration across the business, as well as an improved user experience with faster and smarter resolution of IT issues.