Client: Mondelēz International
Galvanising employee confidence and contribution
Mondelēz International wanted to inspire employees to get behind its ambitious 2050 sustainability strategy, which included net zero and Ocean Fund commitments. They needed go-to resources for local leaders and managers to use when explaining sustainability initiatives to their teams.
These resources needed to bring clarity, instil confidence in the roadmap and inspire action – and were needed quickly to coincide with a company announcement.
We created collateral that was easy to understand, section up, share with teams and use in a variety of ways with different audiences.
This included an interactive infographic that explained the path forward and high-level focus areas, and presented information in digestible, bite-sized pieces. We also produced an emotive video, including a rallying cry to join the race to net zero and senior leader vox pops to show commitment from the top.