Client: Mondelēz International
Supporting global change on a huge scale
- Award of ExcellenceIoIC Awards 2021
Mondelēz International was rolling out the Workday platform,
business wide, which would impact most of its 80,000 employees
spread across more than 80 countries. It was a complex, global
change-management programme that needed to be delivered
during the pandemic. They asked for our help in supporting the
change and embedding a self-service culture.
Using audience insights to inform our communications strategy, we developed a persona-based campaign identity that reflects Mondelēz’s people-centred ethos. This was implemented across tools such as the intranet, interactive PDFs, Yammer cards and posters.
To take colleagues from awareness to understanding to change readiness, we built core messaging and produced monthly communications toolkits. Regional engagement leads translated and shared these locally, supported by change advocates and line-manager influencers.
We helped Mondelēz International smash two key targets for this programme:
- 70% of employees signed up to Workday in the first half of 2021 (65%+ target).
- 98% of end-of-year performances and compensation planning cycles were self-served in Workday (90%+ target).
Self-service continues to be an upward trend for the business.