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Client: Mondelēz International

Supporting global change on a huge scale

THE AWARDS

Award of Excellence

IoIC Awards 2021

THE CHALLENGE
Leo Pharma was doubling its US domestic field salesforce ahead of a new product launch and wanted to ensure they were set up for success. They needed fast access to a wide variety of resources, including training materials, onboarding documents, selling models, business analytics, corporate details, and information to help them engage with healthcare professionals.
FRESH APPROACH

Using audience insights to inform our communications strategy, we developed a persona-based campaign identity that reflects Mondelēz’s people-centred ethos. This was implemented across tools such as the intranet, interactive PDFs, Yammer cards and posters.

 

To take colleagues from awareness to understanding to change readiness, we built core messaging and produced monthly communications toolkits. Regional engagement leads translated and shared these locally, supported by change advocates and line-manager influencers.

OUTCOMES

In the next employee survey, the engagement score was three points higher than the previous year.

 

Mondelēz International maximised return on investment by focusing our time on the strategy, creative, content and key deliverables. While most of the activities were delivered by their learning and development team and local employee groups.