Client: Mondelēz International
Supporting global change on a huge scale
- Award of ExcellenceIoIC Awards 2021
Leo Pharma was doubling its US domestic field salesforce ahead of a new product launch and wanted to ensure they were set up for success. They needed fast access to a wide variety of resources, including training materials, onboarding documents, selling models, business analytics, corporate details, and information to help them engage with healthcare professionals.
Using audience insights to inform our communications strategy, we developed a persona-based campaign identity that reflects Mondelēz’s people-centred ethos. This was implemented across tools such as the intranet, interactive PDFs, Yammer cards and posters.
To take colleagues from awareness to understanding to change readiness, we built core messaging and produced monthly communications toolkits. Regional engagement leads translated and shared these locally, supported by change advocates and line-manager influencers.
We helped Mondelēz International smash two key targets for this programme:
- 70% of employees signed up to Workday in the first half of 2021 (65%+ target).
- 98% of end-of-year performances and compensation planning cycles were self-served in Workday (90%+ target).
Self-service continues to be an upward trend for the business.