Client: Mondelēz International
Uniting a global workforce during lockdown
- Mark of ExcellenceCIPR Excellence Awards
- Finalist – Communicate Magazine Internal Comms & Engagement Awards 2021
Mondelēz International created Purpose Day, an employee communications campaign aimed at uniting its global workforce behind a single purpose – to positively impact the environment and its sustainability.
The campaign needed to reach 80,000 colleagues spread across 81 countries and 150 sites. And, to add to the challenge, it was during the lockdown periods of the covid pandemic.
With many colleagues working from home, the campaign pivoted towards mostly virtual activities, but our bold, warm designs helped maintain a feeling of positivity, togetherness and community.
As well as developing the campaign identity, we produced supporting collateral. This included infographics, videos, animated gifs, digital posters, yammer cards, t-shirts, handouts, toolkits and templates.
25,000 colleagues took part in Purpose Day activities, including 12,000 volunteers who helped make the planet greener.
Through Purpose Day activities, colleagues saved 157,710 pounds of CO2 emissions and 207,144 kWh of energy.