Client: Leo Pharma

Setting a sales team up for success

THE AWARDS

Best Ongoing Campaign –

Award of Excellence

IoIC Awards

Intranet –

Gold winner

Dot Comm Awards

Best Intranet –

Shortlisted 

The Simplys

THE CHALLENGE
Leo Pharma was doubling its US domestic field salesforce ahead of a new product launch and wanted to ensure they were set up for success. They needed fast access to a wide variety of resources, including training materials, onboarding documents, selling models, business analytics, corporate details, and information to help them engage with healthcare professionals.
FRESH APPROACH

We created an intuitive portal called the den where resources are easy to find, and new hires can follow an onboarding journey. It’s built in SharePoint, so it’s accessible on smartphones, tablets and laptops, and can scale cost-efficiently.

 

With a clean design and structure, bold tiles and headers signpost each area. And strong graphics lead users through interactive learning journeys. To encourage regular visits, we added a dashboard showing the latest weekly sales stats, and a page to house promotional materials.

OUTCOMES

Communication and information sharing across teams is now much more efficient and consistent, saving LEO Pharma thousands in implementation costs.

 

Following a campaign promoting the possibilities the new portal opens up, more than 150 existing team members and 15 new hires completed their training in the first few weeks. And in the first 90 days, there were 10,462 site visits from 161 unique viewers.

USER FEEDBACK

“It is a great website and tool for everyone in the company. It is so easy to navigate and there are so many useful items at one’s fingertips; you have really done an outstanding job!”

“I love the den! It has improved ease of access tremendously in finding answers to questions I have.”

“the den is awesome, from appeal and color-coding to efficacy. It’s all really helpful, and I think it’s great!”