Client: Mondelēz International
Securing successful strategic change
Mondelēz International was rolling out Ping MFA (a cloud-based, multi-factor authentication tool) to ensure cyber protection and compliance with GDPR and other regulations. They asked us to help encourage colleagues to make the change.
Previously, they’d used a different authentication app, but uptake had been incredibly low. This campaign needed to reset employees’ concerns about multifactor authentication and differentiate Ping MFA.
We seconded a Fresh consultant to work alongside Mondelēz International’s change and internal comms team. She created and delivered a global strategy to:
- Implement a phased communication plan, leading from awareness to behaviour change.
- Use a multilingual, omni-channel approach to tailor country and team-specific messaging and activities.
- Engage and empower stakeholders and employee influencers.
- Monitor results and adapt local activities.
- Prepare reports and ongoing advice for senior leaders.
Mondelēz International was delighted with the uptake of Ping MFA. Our omni-channel campaign reached, engaged and offered training for its 80,000-strong global employee base, and engagement metrics at launch were:
- Week one – 10,936 people set up.
- Month one – 23,371 people set up
- Total device setups in month one – 42,929
These figures are a huge contrast with the engagement and interaction metrics for the previous authenticator app used.
