Hassle free social media with the help of AI
What we achieved
- 75% less manual effort
- No new tools needed
- Full control over tone and timing
- More consistent, relevant posting
The challenge
In large organisations, social media often ends up at the bottom of the list. Everyone’s busy, and with limited time and resource, content creation tends to fall by the wayside – especially for internal comms or employer branding. The result? Irregular posts, low visibility, and missed chances to engage.
The client needed a way to keep content flowing, without overloading already stretched teams.
Our approach
We kept it simple – no new platforms, no faff. Just a light-touch AI solution that slotted into the tools people were already using.
Here’s how it worked:
- Shared doc: Staff could drop in ideas, updates, or campaign themes when they liked.
- AI scan: A smart agent regularly reviewed the doc, picking up useful topics and post formats.
- Automated support: Using tools like Zapier or Creatify, the AI:
- Drafted copy
- Created a visual
- Scheduled the post on relevant channels
Nothing was published without a human sense check. But most of the heavy lifting was done behind the scenes.
The outcome
Content started going out consistently – with minimal effort. Internal updates got noticed, external comms felt more joined-up, and teams could focus on their day jobs without content becoming a chore.