CLIENT: EVORA GLOBAL

Distinctive branding for a commercial edge

THE CHALLENGE Sustainable Commercial Solutions (SCS) wanted to change their name, logo and tone of voice. A sustainability consultancy for commercial real estate, they wanted to move away from the colours and descriptors traditionally used in the sustainability sector. And stand out in the increasingly crowded environmental, social and governance (ESG) sector.
Importantly, they wanted to appeal to business leaders in the corporate world by showing the brand understands the combined importance of sustainability, compliance and profitability.
FRESH APPROACH Sustainable Commercial Solutions (SCS) wanted to change their name, logo and tone of voice. A sustainability consultancy for commercial real estate, they wanted to move away from the colours and descriptors traditionally used in the sustainability sector. And stand out in the increasingly crowded environmental, social and governance (ESG) sector.
Importantly, they wanted to appeal to business leaders in the corporate world by showing the brand understands the combined importance of sustainability, compliance and profitability.

OUTCOMES

All Evora’s images, words and compositions now convey its expertise in making real estate more sustainable, compliant and profitable.

The brand has strengthened and now has two sub-brands that we created to fit with the master brand – Siera, Evora’s bespoke software, and Evora Edge, its engineering division.