Case Study – P@th

Mondelēz International –
P@TH

To enable colleagues to be fully productive and support its growth strategy, Mondelēz International has invested in digital transformation and looked for ways to simplify previously inconsistent and complex processes.

Acknowledging employees are key to fuelling growth, the P@TH (People at the Heart of Growth) change programme was introduced to support the business-wide roll out of Workday to enable an easier, self-service approach to key ‘moments that matter’ in the employee experience lifecycle.

The brief

Fresh was engaged to provide communications in support of global change management, which saw Workday rolled out in over 80 countries, and the embedding of a self-service culture within the company.

The brief included preparing a strategy in support of the change, recommending and introducing communications channels and the creative design, preparation and sending of communications.

 

The challenge

The biggest challenge was the size and geographical spread of the audience, as the majority of the 80,000 workforce would be impacted by the rollout of Workday, with varying degrees of self-service dependent on their role, local business operating model and access to technology. In addition, the complex global change programme needed to
be delivered in the pandemic.

 

The approach

Using audience insights to inform the communications strategy, Fresh developed a persona-based identity implemented across a range of tools, including an intranet site, briefing materials, interactive PDFs, Yammer cards, posters and articles.

Monthly communications toolkits were produced for a network of regional engagement leads to translate and deliver in their local country, supported by a number of change advocates and line manager ‘influencers’.

Core messaging was built over the duration of the programme, taking colleagues from awareness, through understanding to change readiness.

 

The results

70% of the workforce signed up to Workday in the first half of 2021 (against a target of more than 65%). 98% of End of Year Performances and Compensation planning cycles were self-served in Workday (against a target of more than 90%). Self-service transactions overall continue on an upward trend.

P@TH also helped deliver improved productivity and a streamlined, more cohesive HR team that is embracing Workday and its capabilities.