Share Post:

Share on linkedin
Share on twitter
Share on email

Hybrid working: tips for internal communicators

hybrid working

Hybrid working – whether your organisation is 100% remote, entirely office-based, or a mix of both, applying a new way of working is likely to create uncertainty with employees and need effective communication.

Never mind the logistical challenges hybrid working brings, it can also impact your company culture. Will your business now be seeing the workplace as more of a collaboration space and need to adapt to trust that colleagues are productive when working from home?

The changes ahead can be daunting for internal communicators, so in this blog we’re sharing some key things for you to consider – helping a smooth transition to your ‘new normal’, whatever that might be!

Be clear

Much as we hate jargon and clichés, COVID has sent this into overdrive. Starting with the word ‘hybrid’ which can mean different things to different people. So, the first step as communicators is to define what that means to your business and getting everyone on the same page – from leaders, to HR and facilities.

Employees will be uncertain and possibly anxious about what the future workplace holds for them. The best way to tackle this is to tell them about the new working model and what it means to them at the earliest opportunity. Even if you don’t have the details completely nailed down, at least give a direction of travel and key milestones.

Listen

As with any good employee engagement, it’s not just about telling colleagues about the change but ensuring they can ask questions and share concerns through two-way communications.

You may need to ramp up your existing feedback channels to cope with a possible deluge, so be prepared! Use the insight you gain to measure understanding and progress, while identifying any potential blockers to engagement.  

And if you can, involve colleagues in developing the plans. Could your new ways of working be rolled out as a pilot, with plans evaluated and adapted to take onboard employees’ feedback? This sends a clear message of transparency and ‘your voice matters’ during times of change.  

Make it fair

One of the biggest risks of hybrid working is that a ‘them and us’ situation arises. Will colleagues working in the same office as leaders have better access? Will remote workers feel they no longer belong when they miss out on face-to-face meetings and events in the office?

It’s certainly a complex and very real challenge but internal communicators can help by equipping leaders with the necessary communication skills and tools. And by re-checking colleague communication preferences which may change with the new ways of working.

Finally, don’t forget to review your existing channels – taking advantage of the latest technology – to make sure they’re fit for purpose and provide a truly inclusive experience for all colleagues, regardless of their working pattern.

Need more help? You can always ask Fresh to help you with your hybrid working communications strategy and channels – we’re here to help!

5 tips on writing for internal communications

Whether you’re crafting an email to your team or copy for consumers, it’s never been more challenging to capture people’s attention and make sure your message sticks. These top-level tips will help you communicate more effectively – whatever you’re writing.

Read More »

Hybrid working: tips for internal communicators

Whether your organisation is 100% remote, entirely office-based, or a mix of both, applying a new way of working is likely to create uncertainty with employees and need effective communication. We’re sharing some key things for you to consider – helping a smooth transition to your ‘new normal’, whatever that might be!

Read More »

Top tips for effective presentations

Getting the most out of presentations and keeping your audience’s interest has never been more important in a world of back-to-back virtual meetings. So, what’s the secret? Here are our top tips – plus common pitfalls to avoid – to keep your audience’s attention, ensure your messages ‘land’ and that you make the right impression.

Read More »

Virtual working: keeping the creative juices flowing

Here at Fresh, we’re based around the globe and so have always been virtual. Yes, it is a challenge, but the good news is you can still be very creative, even if it now needs to be in a more planned way if you’re not working in an office. Here are our top three tips to maintaining creativity as a virtual team…

Read More »

International Women’s Day: Making it work for women

As a predominantly female (and women-owned) internal communications agency, our founder, Nicky Westbrook, shares her experiences of juggling career and kids during the pandemic, and how the way we work at Fresh is designed to support flexible working as part of a supportive and caring team.

Read More »

Are you getting the best from your creative agency?

Creative agencies can do wonderful things for your brand or project, helping you succeed in your role, reach your targets, and grow your business or function. Following a 3-step approach will get you off to a good start, help keep things on track, and ensure the best results.

Read More »